Sunday, February 19

2:00 pm - 5:00 pm Board Meeting Georgetown

2:00 pm - 5:30 pm Self-Guided Lexington Sightseeing Tours

7:00 pm - 9:00 pm Optional Lexington Dine-Around


Monday, February 20

8:00 am - 5:00 pm Registration Foyer 3

Sponsored by Greater Gadsden Area Tourism &

National Banana Pudding Festival

9:00 am - 10:30 am Welcome Coldstream 1,2, 3

Bugler sponsored by ChandlerThinks

Opening Session

Keynote Speaker, LaDonna Gatlin

Tune Up Your Life

Who knew such wit and wisdom could be found in the notes of the musical scale? Fast-paced, funny

and focused, LaDonna delivers solid content that equips audiences to “reach for the high notes” in life and hit them…every single time!

10:45 am - 12:15 pm Roundtable Discussions Coldstream 1,2, 3

12:30 pm - 2:30 pm Lunch Coldstream 1,2, 3

2:30 pm - 4:00 pm Trade Show Coldstream 1,2, 3

4:00 pm - 5:00 pm Breakout session 1 Fayette

Caitlin Smith, Urban Enterprises

Takin’ It To The Streets: Thinking Outside The Box When It Comes To Marketing Your Event

We all know that traditional methods of marketing play a large role in letting others know about your event. However, if you’re looking for new ways to get the word out, join me for a detailed guide to street team promotions. What is a street team and where did the concept come from? What works well and what doesn’t? If street teams are the right fit for your event, learn the best way to execute a campaign and make the most of your marketing dollar.

Breakout session 2 Bourbon

Aundrea Self, TV Anchor, Host, Producer, WCBI-TV

Working with the Media

Participants will get advice on using media outlets to cover and help promote their events. They will also find out who’s in the newsroom and who they should contact about coverage. The session will also offer advice on sending press releases and the best way to send them as well as other ways to contact the newsroom.

Breakout session 3 Clark

Brian Crews, SRO Productions/Crewer Entertainment, Stephen Moore, RCS Productions

Entertainment Logistics

Your to do list for your festival’s entertainment doesn’t end after you book the talent. You will learn from these two entertainment professionals the dos and don’ts of festival entertainment.

5:00 pm - 6:00 pm Newcomers Reception Coldstream 1,2, 3

6:30 pm - 9:30 pm Evening Event

Meet in the lobby at 5:45 to board the coaches.

Fireworks sponsored by J & M Displays

9:30 pm - 11:30 pm Hospitality Suite Suite 111


Tuesday, February 21

8:00 am - 12:00 noon Registration Foyer 3

9:00 am - 10:00 am General Session Coldstream 1, 2, 3

Dr. John Patterson, Associate Professor, Department of Family and Community Medicine, University of Kentucky College of Medicine

Mind Body Tools for Promoting Resilience and Managing Stress

This interactive general session will briefly review the emerging science of mind-body medicine and help you connect to your inner resources for self-care and healing. You can learn to slow down, un- wind and relax in a healthy way. By promoting resilience, you can prevent burnout from the stress of work, caretaking and chronic medical conditions. By promoting emotional intelligence, you can communicate more effectively in work life and personal life. You can use these tools to cultivate your innate happiness, peacefulness and compassion.

10:00 am - 11:00 am Trade Show Coldstream 1,2, 3

11:00 am - 12:00 pm Breakout Session 4 Fayette

Matthew Donegan-Ryan, Co-Founder and Chief

Revenue Officer of FastBar, the instant cashless payments system for events

The Future of Wearables at Events

Learn about the latest in meeting technology trends regarding “wearables”. How can wearables be incorporated into your event? You’ll learn about types of wearables, RFID, cashless payments and beacon technologies and how to use the data in your planning. Bonus: experience cashless payments firsthand at the Silent Auction and reception!

Breakout Session 5 Bourbon

Dr. John Patterson,Associate Professor, Department of Family and Community Medicine, University of Kentucky College of Medicine

Mind Body Tools for Promoting Resilience and Managing Stress

In this mostly silent mini-retreat you will directly experience several mind-body techniques for promoting effective communication, self-care, healing and happiness. These include skilled relaxation, body scan, guided imagery, journaling, self-massage, mindful communication, mindful gentle yoga and mindfulness meditation. Modifications can be made for those with physical limitations. No prior experience is necessary.

Breakout Session 6 Clark

Necie Brown, Kennesaw Sports & Entertainment

Creating a New Event to Fill a Gap

By looking into what is “missing” in your community, you can create your own event to meet objectives in- cluding: community goodwill and enhanced quality of life, community economic impact, increased venue traffic and fan affiliation, improved sponsor relation- ships, proving your venues worth to promoters AND revenue generation.

12:15 pm - 1:45 pm Lunch Coldstream 1,2, 3

Horse Racing at Keeneland

General Session

Jeff English, Kentucky Derby Festival

The Business of Fun

The Kentucky Derby Festival is a two week celebration of 70 events that requires over 4000 volunteers, 23 full-time staff members, and a 75 member Board of Directors. The story of the Festival and its place in the community spans over 60 years, from its early beginnings as a nighttime parade, to the spectacle it is today entertaining 1.5 million people annually. With all of the fun the Festival provides, the challenges of sponsorship, board relations, governmental regulations, and communications are constant. We’ll review the Festival’s history and also dive deep into what makes the Kentucky Derby Festival the Business of Fun!

1:45 pm - 3:00 pm  Trade Show Coldstream 1,2, 3

3:00 pm - 4:00 pm Breakout Session 7  Fayette

Chris Stiles, Unmanned Services, Inc.

Integrating Drones at Festivals & Events

Drones are popular to use these days as they provide stunning aerial visuals previously not attainable or too cost prohibitive for festival or event use. This breakout session will explore the use of drones at festivals and events to include the advantages and disadvantages of their use, current local and FAA rules and laws in place affecting their use, safety considerations and precautions, vetting drone pilots/ outfits, associated costs, dealing with event goers flying drones, etc.

Breakout session 8  Bourbon

Josh Collins, Franklin/Williamson County Convention & Visitors Bureau

Social Media: Learning to Talk With Your Audience Not At Them

There’s a way of connecting and engaging your audience online inviting them to the next conver- sation and there’s a way of just talking at them. The secret to success online and through social media isn’t some new fancy technology or high priced strategy put into practice by an agency with a great portfolio. It’s actually something far more familiar. We need to get back to learning how to talk WITH our audience instead of just trying to talk AT them. Join me to learn more!

Breakout session 9  Clark

Jeff English, Kentucky Derby Festival

Praise the Lord and Pass the Ammunition

The list of complex legal issues facing the festival and event industry continues to grow each year. Let’s spend an hour discussing your event’s legal standing on such issues as protestors, waivers, conceal and carry, risk management, and today’s hot topic – drones! We’ll also reserve time for Q&A so you can maybe save your budget on some of those legal bills back home.

6:00 pm - 7:30 pm Cocktail Reception & Silent Auction  Foyer 1

7:30 pm - 9:30 pm Kaleidoscope Awards Banquet  Coldstream 1, 2, 3

Sponsored by Classic Tents & Events and

Pit Stop, the Portable Restroom Company

9:30 pm - 11:30 Hospitality Suite  Suite 111


Wednesday, February 22

9:00 am - 10:30 am Closing Speaker  Coldstream 1, 2, 3

Tom Crichton, Founder, Help Get Sponsors, Inc.

Don’t Leave Money on the Table: Building Sponsor ship Based on Need, Not Value

Do you have challenges explaining the value of your event sponsorships to potential partners? Ever won- der about the best way to price your sponsorships and whether you’re maximizing your sponsorship rev- enue? If the answer to any of these questions is ‘yes’, then you will find great value in this session. Learn strategies for identifying sponsorship options to sell, how to design packages to meet your sponsors’ needs, the importance of correctly valuing your sponsorships and how this leads to more suc- cessful long-term partnerships. At the conclusion of the session, you will be able to build the right part- nerships designed to grow and stand the test of time so you “Don’t Leave Money on the Table!”


Southeast Festivals & Events Association, PO Box 720152, Atlanta, GA 30358

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