"Super" Seminar, July 26, 2017
The Southeast Festivals and Events Association (SFEA) will host a One-Day “Super” Seminar on Wednesday, July 26th at the Georgia International Horse Park in Conyers, GA. This seminar on steroids will include stimulating speakers, a vendor trade show and an evening dinner/networking social.
Keynote speaker will be Jeff English, Senior Vice President and General Counsel for the Kentucky Derby Festival, Louisville, KY. He is charged with overseeing all the Festival’s legal issues and serving as its risk management officer. Jeff will discuss some of the complex legal issues facing the festival and event industry.
You will also learn how to do an economic impact study for your event from Greg Fuson of Chandler Thinks, Caitlin Smith of Urban Enterprises will share how to market your event using street team promotions, Necie Brown of Kennesaw Sports & Entertainment will reveal her secrets for creating a new community event. A panel of seasoned industry experts will help you solve your toughest festival problems.
We’ll end the day with dinner and networking at beautiful Cherokee Run Golf Club on the grounds of the Horse Park.
If you are traveling a distance and need hotel accommodations, Hawthorn Suites near the Horse Park is offering an $89 rate.
Cherokee Run Golf Club
Keynote Speaker, Jeff English
Sponsored by Global Production Services
Praise the Lord & Pass the Ammunition
No More Excuses! The Easy and Best Way to Measure and Merchandise Your Festival
We all claim to not have enough time to measure the impact of our festivals. But each year when our resources are being questioned, we wish we could prove the value and impact that is being created. So, let’s do it. Let’s use the time in this workshop to easily identify the basics of measuring economic impact for your festival. This session will outline “why measuring matters”; how to do your own study; and most importantly, how to merchandise it to others.
Takin’ It to The Streets: Thinking Outside the Box When It Comes to Marketing Your Event
We all know that traditional methods of marketing play a large role in letting others know about your event. However, if you’re looking for new ways to get the word out, join me for a detailed guide to street team promotions. What is a street team and where did the concept come from? What works well and what doesn’t? If street teams are the right fit for your event, learn the best way to execute a campaign and make the most of your marketing dollar.
Creating a New Event to Fill a Gap
By considering what is “missing” in your community, you can create your own event to meet objectives including: community goodwill and enhanced quality of life, community economic impact, increased venue traffic and fan affiliation, improved sponsor relationships, proving your venues worth to promoters AND revenue generation.