Welcome to the Southeast Festivals & Events  Association

Our Mission: To strengthen, educate and advance the festivals and events industry throughout the Southeast. The Southeast Festivals & Events Association (SFEA) is a 501 (c) 6 membership based organization comprised of festival and event planners, venues, and industry service providers. SFEA was founded in 2009 to strengthen the festival and event industry throughout the southeast United States by hosting educational sessions, networking opportunities, award recognition, and additional events throughout the year; thus allowing for continued professional growth within the festivals and events industry. Membership is open to those in the festivals and events industry as well as those wanting to get their start and learn more about this exciting profession.  Secure your membership today!

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2018 Conference  Keynote Speaker
Phil Bruno, Treat’em Right

Happy Birthday Experience Economy

It’s been 21 years since we learned that customers were way beyond accepting satisfaction for services and products. Routinely Exceeding Expectations is what gains loyal customers 21 years later. Festival and event organizers must therefore embrace the principles of the Experience Economy to stage ever-more engaging experiences. Phil will take you through those principles that matter the most for your festival and show you how to create greater economic value for your customers. SFEA members will learn the difference between producing events vs. the value of staging experiences. Current winning examples will be shared from other related industries. Audiences walk away with insights on experience innovation as well as a rich set of tools for staging such experiences.

Upcoming events

2018 Annual Conference

February 25-28, 2018

Embassy Suites Nashville Southeast

Murfreesboro, TN

Click here to make hotel reservations.

"I am so glad that the Tennessee Soybean Festival found you. At the end of the day all of our efforts are directed toward improving the quality of life for our constituents. It's about building community. Being around like minded people for a few days was and is uplifting. It makes our efforts even more worthy knowing there are others out there working to bring joy to others in some very creative ways. The conference brings these good people together and the time together is special." - David Belote, Tennessee Soybean Festival, Martin, TN

Southeast Festivals & Events Association, PO Box 720152, Atlanta, GA 30358

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