Welcome to the Southeast Festivals & Events  Association

Our Mission: To strengthen, educate and advance the festivals and events industry throughout the Southeast. The Southeast Festivals & Events Association (SFEA) is a 501 (c) 6 membership based organization comprised of festival and event planners, venues, and industry service providers. SFEA was founded in 2009 to strengthen the festival and event industry throughout the southeast United States by hosting educational sessions, networking opportunities, award recognition, and additional events throughout the year; thus allowing for continued professional growth within the festivals and events industry. Membership is open to those in the festivals and events industry as well as those wanting to get their start and learn more about this exciting profession.  Secure your membership today!

Top story


New Executive Director Selected


The Southeast Festivals & Events Association announces the selection of Lisa McCray as its new executive director. McCray is from Loudon, Tennessee. Most recently, she was the events coordinator for Tellico Village. McCray brings many years of experience in the tourism and festivals industries to the position. She is a graduate of the University of Tennessee with a BS Degree in Marketing and a BS in Tourism, Food & Lodging. Currently serving on the Loudon County Tourism Board, McCray has served in the past on the board of directors of the Knoxville TN Tourism Board. When asked about the new position, McCray stated "I am honored to accept the position of Executive Director for the Southeast Festivals & Events Association. I am excited to begin this new journey and to continue to expand on the wonderful path that has been paved before me. I look forward to getting to know each and every one of you. The future of SFEA is a bright one and I'm ready to hit the ground running. I thank you for the honor of allowing me to represent this amazing organization."


Upcoming events


2019 Annual Conference

February 24-27, 2019

Dollywood's DreamMore Resort

Pigeon Forge, TN




"I am so glad that the Tennessee Soybean Festival found you. At the end of the day all of our efforts are directed toward improving the quality of life for our constituents. It's about building community. Being around like minded people for a few days was and is uplifting. It makes our efforts even more worthy knowing there are others out there working to bring joy to others in some very creative ways. The conference brings these good people together and the time together is special." - David Belote, Tennessee Soybean Festival, Martin, TN

Southeast Festivals & Events Association, 123 E. Broadway St. Ste B, Lenoir City, TN 37771

Powered by Wild Apricot Membership Software
UA-108234922-1