Welcome to the Southeast Festivals & Events  Association

Our Mission: To strengthen, educate and advance the festivals and events industry throughout the Southeast. The Southeast Festivals & Events Association (SFEA) is a 501 (c) 6 membership based organization comprised of festival and event planners, venues, and industry service providers. SFEA was founded in 2009 to strengthen the festival and event industry throughout the southeast United States by hosting educational sessions, networking opportunities, award recognition, and additional events throughout the year; thus allowing for continued professional growth within the festivals and events industry. Membership is open to those in the festivals and events industry as well as those wanting to get their start and learn more about this exciting profession.  Secure your membership today!

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SFEA "Super" Seminar 
July 26th, Conyers, GA

The Southeast Festivals and Events Association will host a One-Day “Super” Seminar on Wednesday, July 26th at the Georgia International Horse Park in Conyers, GA.  This seminar on steroids will include stimulating speakers, a vendor trade show and an evening dinner/networking social.

Keynote speaker will be Jeff English, Senior Vice President and General Counsel for the Kentucky Derby Festival, Louisville, KY. He is charged with overseeing all the Kentucky Derby Festival’s legal issues and serving as its risk management officer. Jeff will discuss some of the complex legal issues facing the festival and event industry.

You will also learn how to do an economic impact study for your event from Greg Fuson of Chandler Thinks, Caitlin Smith, Urban Enterprises, will share how to market your event using street team promotions, and Necie Brown, Kennesaw Sports & Entertainment, will reveal her secrets for creating a new community event. A panel of seasoned industry experts will help you solve your toughest festival problems.

 We’ll end the day with dinner and networking at beautiful Cherokee Run Golf Club on the grounds of the Horse Park.

 If you are traveling a distance and need hotel accommodations, Hawthorn Suites near the Horse Park is offering an $89 rate. 


Upcoming events


2018 Annual Conference

February 25-28, 2018

Embassy Suites Nashville Southeast

Murfreesboro, TN





"I am so glad that the Tennessee Soybean Festival found you. At the end of the day all of our efforts are directed toward improving the quality of life for our constituents. It's about building community. Being around like minded people for a few days was and is uplifting. It makes our efforts even more worthy knowing there are others out there working to bring joy to others in some very creative ways. The conference brings these good people together and the time together is special." - David Belote, Tennessee Soybean Festival, Martin, TN

Southeast Festivals & Events Association, PO Box 720152, Atlanta, GA 30358

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